I started Wyld Roots as a platform for creative expression. I find my inspiration through people’s stories — the way they wear their hearts on their sleeves and exude passion through their eyes — each displaying a unique beauty that is theirs alone. I feel the call to communicate through visual story telling this real raw visceral experience where words fail me.
I handle the overall direction of the business, product placement in the marketplace and forward facing branding. I am passionate about seeing brands such as WyldRoots positively move the needle in culture and make a personal impact in people’s lives.