Name
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First Name
Last Name
Email Address
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Project Description
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What do you want the video to achieve?
Inform the Public
Train / Educate Staff or Volunteers
Increase Brand Awareness
Launch a New Product or Service
Lead-Generation / Attract New Customers
Describe your target audience demographics (age, gender, income, marital status, education, location, interests, etc)
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What do you want/expect the audience to do after watching the video? (call-to-action)
Go to a landing (web) page
Purchase a product (click-to-buy button)
Perform a task (i.e: donate, attend or participate, visit your business, take a position, etc)
Where will the video be seen or hosted?
Website
Social Networking sites (YouTube, Vimeo, Facebook, etc)
Tradeshows
Email link
Will the video be:
Part of a larger presentation
Stand alone
Part of a video series
Video Content: Provide a description of content and any key messages which you want the video to get across:
What is the target video length?
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30 seconds (commercial)
60 seconds (commercial)
2 minutes
3 minutes
5 minutes
Documentary/ Feature
What style and format do you want the video to have?
Documentary—Informative program with a voice-over narration accompanying the visuals
Lecture—Visuals, usually with narration or presenter
TV Magazine—Presenter provides information in different sections, in a lively and informal style
News—Presenter provides information on different topics, in a formal style
Drama or Role-Play Reconstruction—A story (fact or fiction) produced using actors to play the characters. A reconstruction may also have a supporting narration.
Product trailer/elevator pitch—Short 1-2 minute video
Motion Graphics—Narration voiceover with animations, images, and text
Animation / Cartoon
Customer Testimonial
Corporate Officer / Executive presentation
Multiple selection is allowed
Describe the overall “tone” of the video:
High energy
Medium energy
Low energy Persuasive Informative
What production elements are required? (Check all that apply)
On-screen presenter
Voiceover narration
Corporate officer (CEO, VP, Director)
Talent (for role plays, reconstructions, professional presenters, etc.)
Customers for testimonials
Graphics (charts, diagrams, bullet-points, etc.)
Video footage
Music
Key photos / 2D and 3D images
Animation
Indicate locations where shooting and/or photos will happen (Separate with comas ,)
Is there a sample video online that is similar to what you want to create? Insert URL i.e (youtube, vimeo etc links)
What is the development timeline? When can the planning and scripting process start? What is the deadline date for the finished video product?